Without IDFA tracking, targeting ads at mobile gamers just became much harder. Here are some ways to fix it.

Justin Chen
Justin Chen

By Justin Chen, PickFu co-founder Apple’s IOS 14.5 update and its greater emphasis on privacy is still relatively fresh, meaning it’s too early yet to know the longer-term effects on mobile games marketing. With so many mobile games heavily reliant on programmatic ad campaigns to drive users and revenue, the lack of an easy means to track who has clicked on ads makes Apple’s update an especially big deal for gaming companies. Mobile gamers seem happy not being tracked by advertisers Apple has improved the privacy of IOS users in… Read More

Read more >> Mobile Marketing
0 0

Without IDFA tracking, targeting ads at mobile gamers just became much harder. Here are some ways to fix it.

By Justin Chen, PickFu co-founder Apple’s IOS 14.5 update and its greater emphasis on privacy is still relatively fresh, meaning… Read More

0 0

Is audio advertising the new frontier for in game monetisation?

Christian Facey
Christian Facey

Instream audio advertising during podcasts or digital radio has been around for a while. With increased consumption of audio media during the pandemic though this period might be the first time many have encountered this. Short form audio itself is an established medium and has proved its effectiveness through years of radio advertising. Video advertising has long since expanded beyond instream and has proved to be an important source of revenue particularly for in game monetisation. Can audio also make the leap to being more than simply an in-stream source… Read More

Read more >> Mobile Marketing
0 0

Is audio advertising the new frontier for in game monetisation?

Instream audio advertising during podcasts or digital radio has been around for a while. With increased consumption of audio media… Read More

0 0

How to use feedback testing to make a better mobile app

John Li
John Li

Behind (almost) every successful app, there’s likely to be a ton of testing, iteration, and tweaking, whether that’s to get the UI right or to make sure the app is monetizing effectively. At PickFu, we’ve found app developers overwhelmingly focus their testing efforts post-launch, testing app icons, screenshots and other assets as part of their app store optimization and user acquisition efforts. But they miss a big opportunity for testing during the development stage, where feedback can make a huge difference to the success of the end product. With… Read More

Read more >> Mobile Insights
2 0

How to use feedback testing to make a better mobile app

Behind (almost) every successful app, there’s likely to be a ton of testing, iteration, and tweaking, whether that’s to get… Read More

2 0

Mobile Stores are Saturated; What do we do now?

Teis
Teis

Turning a profit on a mobile game is difficult; a median daily revenue for an action game in 2016 was just $150. With more and more games launching, it is even harder to make money and it raises the question if mobile stores saturation affects user behaviour, leading to users downloading less apps. There could be merit to this claim since choice overload has been observed in certain consumer products, leading to lower sales. In this blog post we will discuss if having too many games on mobile stores causes users… Read More

Read more >> Mobile Insights
2 0

Mobile Stores are Saturated; What do we do now?

Turning a profit on a mobile game is difficult; a median daily revenue for an action game in 2016 was… Read More

2 0

What the iOS 14 changes mean to app marketeers

Avatar
Paul Childs

Finally, Apple dropped the bombshell that it will be making its IDFA effectively useless as of iOS 14 to be released in September 2020. The news from Apple’s WWDC on June 22nd was expected from some people in the industry. Apple has already addressed online tracking with ITP (Intelligent Tracking Prevention) that limits companies’ abilities to track users on their Safari browser. This was coming and inevitable and now means that Apple will have control over access to personal information in-app and web. The app install business is estimated to… Read More

Read more >> Mobile Insights
2 0

What the iOS 14 changes mean to app marketeers

Finally, Apple dropped the bombshell that it will be making its IDFA effectively useless as of iOS 14 to be… Read More

2 0

Without IDFA tracking, targeting ads at mobile gamers just became much harder. Here are some ways to fix it.

Justin Chen
Justin Chen

By Justin Chen, PickFu co-founder Apple’s IOS 14.5 update and its greater emphasis on privacy is still relatively fresh, meaning it’s too early yet to know the longer-term effects on mobile games marketing. With so many mobile games heavily reliant on programmatic ad campaigns to drive users and revenue, the lack of an easy means to track who has clicked on ads makes Apple’s update an especially big deal for gaming companies. Mobile gamers seem happy not being tracked by advertisers Apple has improved the privacy of IOS users in… Read More

Read more >> Mobile Marketing
0 0

Without IDFA tracking, targeting ads at mobile gamers just became much harder. Here are some ways to fix it.

By Justin Chen, PickFu co-founder Apple’s IOS 14.5 update and its greater emphasis on privacy is still relatively fresh, meaning… Read More

0 0

Is audio advertising the new frontier for in game monetisation?

Christian Facey
Christian Facey

Instream audio advertising during podcasts or digital radio has been around for a while. With increased consumption of audio media during the pandemic though this period might be the first time many have encountered this. Short form audio itself is an established medium and has proved its effectiveness through years of radio advertising. Video advertising has long since expanded beyond instream and has proved to be an important source of revenue particularly for in game monetisation. Can audio also make the leap to being more than simply an in-stream source… Read More

Read more >> Mobile Marketing
0 0

Is audio advertising the new frontier for in game monetisation?

Instream audio advertising during podcasts or digital radio has been around for a while. With increased consumption of audio media… Read More

0 0

How to use feedback testing to make a better mobile app

John Li
John Li

Behind (almost) every successful app, there’s likely to be a ton of testing, iteration, and tweaking, whether that’s to get the UI right or to make sure the app is monetizing effectively. At PickFu, we’ve found app developers overwhelmingly focus their testing efforts post-launch, testing app icons, screenshots and other assets as part of their app store optimization and user acquisition efforts. But they miss a big opportunity for testing during the development stage, where feedback can make a huge difference to the success of the end product. With… Read More

Read more >> Mobile Insights
2 0

How to use feedback testing to make a better mobile app

Behind (almost) every successful app, there’s likely to be a ton of testing, iteration, and tweaking, whether that’s to get… Read More

2 0

Mobile Stores are Saturated; What do we do now?

Teis
Teis

Turning a profit on a mobile game is difficult; a median daily revenue for an action game in 2016 was just $150. With more and more games launching, it is even harder to make money and it raises the question if mobile stores saturation affects user behaviour, leading to users downloading less apps. There could be merit to this claim since choice overload has been observed in certain consumer products, leading to lower sales. In this blog post we will discuss if having too many games on mobile stores causes users… Read More

Read more >> Mobile Insights
2 0

Mobile Stores are Saturated; What do we do now?

Turning a profit on a mobile game is difficult; a median daily revenue for an action game in 2016 was… Read More

2 0

What the iOS 14 changes mean to app marketeers

Avatar
Paul Childs

Finally, Apple dropped the bombshell that it will be making its IDFA effectively useless as of iOS 14 to be released in September 2020. The news from Apple’s WWDC on June 22nd was expected from some people in the industry. Apple has already addressed online tracking with ITP (Intelligent Tracking Prevention) that limits companies’ abilities to track users on their Safari browser. This was coming and inevitable and now means that Apple will have control over access to personal information in-app and web. The app install business is estimated to… Read More

Read more >> Mobile Insights
2 0

What the iOS 14 changes mean to app marketeers

Finally, Apple dropped the bombshell that it will be making its IDFA effectively useless as of iOS 14 to be… Read More

2 0