WhAT IS ASO?

Rory Mudie
Rory Mudie
CEO Director and Chief Executive @Redbox Mobile

Performance marketing as we know is great. Advertisers get to determine their budgets, the actions that they will pay out on and the audience they want to see their message. This however is all dependent on partners willing to work with them, and their ability to make money from their co-operation. In recent years a number if factors have combined to make performance marketing more complex. Saturation in the smartphone market where nearly everyone who wants one and can afford one owns one, means that… Read More

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DESTINATION DMEXCO

Robert Kelly
Robert Kelly
CBO UK @Papaya

Cologne September 2018, and the Koln Messe, the huge Rhine side conference and exhibition centre once more plays host to the media and marketing circus that is DMexco. Now in it's 9th year, DMexco (or more formally the Digital Marketing Exposition and Conference) is considered by many to be Europe's leading digital marketing event, eclipsing the likes of ad week and even Mobile World Congress in terms of the number of ad and mar tech exhibitors and visitors. In recent years though DMexco has been struck by the… Read More

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AR ADVERTISING: THE NEW REALITY FOR IN GAME ADVERTISING?

Adam Hemming
Adam Hemming
Chief Revenue Officer @Adverty

Mobile monetization is famously a sector heavily weighted towards jargon and acronyms. These days to make it you need to be able to differentiate between your SSPs and your header bidding, to not mix up your API with SDK. This can understandably lead to a lot of confusion and a lot of vacant head nodding (especially amongst senior management types.) So, when at various mobile and mobile gaming conferences AR advertising was spoken of as this year’s Holy Grail for in app/in game monetization we at the… Read More

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THE GDPR AND PERFORMANCE MARKETING - 7 THINGS YOU NEED TO BE AWARE OF BEFORE THE DEADLINE

Vasso Georgiou
Vasso Georgiou
Marketing Manager @Marketing Town

Living in this digital age, where privacy and security are some of the biggest ethical challenges we are facing, GDPR comes, right in time, to force every business to re-approach the way they interact with consumers and respect their privacy rights. Its purpose is not to stop businesses from processing personal data, but ensure everyone is transparent, properly protects customer data and there are no unfair or deceptive practises. Before GDPR was introduced, there were many areas of concern, including how data was… Read More

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CHINESE ADS FIRM PAPAYAMOBILE OPENS LONDON OFFICE TO EXTEND EUROPEAN REACH

Papaya Academy
Papaya Academy
PapayaMobile

China-headquartered performance advertising company PapayaMobile offers a suite of tools and services to help developers get their games in front of users. From Facebook and Google ads campaign management to its ad serving solutions across platforms like Twitter, Bing and Snapchat, the firm has built up a wide portfolio for marketers to harness. In addition to its ads management platform, PapayaMobile also has its own performance DSP, that can take campaigns on a performance metric, designed for app developers looking to quickly scale audience numbers. The company already has offices… Read More

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