MOBILE GAMING – TRY BEFORE YOU BUY WITH APPONBOARD

Sheila Bhardwaj
Sheila Bhardwaj
Director of Strategic Partnerships at AppOnboard
Papaya Academy
Papaya Academy
PapayaMobile

I think we've all done it. Read the reviews on the Google Play, had a game recommended to us by friends and then spent hours downloading what ultimately just becomes another icon we never click. Dead downloads are a problem both for the user and the industry. For users, dead downloads use up valuable memory, can drain your battery and will have taken up significant time to download. For games developers, paying for user acquisition on a cost per download/install basis when a game is hardly played or swiftly deleted… Read More

Read more >> Mobile Insights
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OUR INTRODUCTORY 101 TO INFLUENCER MARKETING

Heini Vesander
Heini Vesander
CMO of Matchmade
Papaya Academy
Papaya Academy
PapayaMobile

One thing you can say about influencer marketing is it gets itself noticed. Newspapers, websites & social media are full of stories about the power of social media influencers such as Zoela or PewDiePie. With it's heady mix of wealth, fame and power it's unsurprising that influencing is seen as the new rock and roll. So much so that the vocation has its own wannabes, posting photos of themselves with desirable products or in luxury hotel rooms for no recompense, just trying to get noticed by the brands they want… Read More

Read more >> Mobile Insights
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WHAT IS ASO?

Rory Mudie
Rory Mudie
CEO Director and Chief Executive @Redbox Mobile
Papaya Academy
Papaya Academy
PapayaMobile

Performance marketing as we know is great. Advertisers get to determine their budgets, the actions that they will pay out on and the audience they want to see their message. This however is all dependent on partners willing to work with them, and their ability to make money from their co-operation. In recent years a number if factors have combined to make performance marketing more complex. Saturation in the smartphone market where nearly everyone who wants one and can afford one owns one, means that… Read More

Read more >> Mobile Insights
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DESTINATION DMEXCO

Robert Kelly
Robert Kelly
CBO UK @Papaya

Cologne September 2018, and the Koln Messe, the huge Rhine side conference and exhibition centre once more plays host to the media and marketing circus that is DMexco. Now in it's 9th year, DMexco (or more formally the Digital Marketing Exposition and Conference) is considered by many to be Europe's leading digital marketing event, eclipsing the likes of ad week and even Mobile World Congress in terms of the number of ad and mar tech exhibitors and visitors. In recent years though DMexco has been struck by the… Read More

Read more >> Papaya Events
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AR ADVERTISING: THE NEW REALITY FOR IN GAME ADVERTISING?

Adam Hemming
Adam Hemming
Chief Revenue Officer @Adverty

Mobile monetization is famously a sector heavily weighted towards jargon and acronyms. These days to make it you need to be able to differentiate between your SSPs and your header bidding, to not mix up your API with SDK. This can understandably lead to a lot of confusion and a lot of vacant head nodding (especially amongst senior management types.) So, when at various mobile and mobile gaming conferences AR advertising was spoken of as this year’s Holy Grail for in app/in game monetization we at the… Read More

Read more >> Mobile Insights
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