Could CTV and social influencers offer app growth marketers an alternative?
In September 2020 Apple introduced its App Tracking Transparency (ATT) framework with the release of iOS 14 and enforced after version 14.5 with the purpose to fix consumer privacy within iOS by consent and limit the amount of user data shared with apps and the broader app ecosystem. This change had significant implications for how app advertising platforms (e.g. ad networks, DSPs) tracked and measured app install campaigns. We are now starting to see the impact of Apple’s privacy changes in the earnings reports from top social networking platforms (calling… Read More
Could CTV and social influencers offer app growth marketers an alternative?
In September 2020 Apple introduced its App Tracking Transparency (ATT) framework with the release of iOS 14 and enforced after… Read More
ChinaJoy 2019, You’re Coming with Us!
PapayaMobile @ ChinaJoy, In Shanghai We're looking forward to seeing you there. We will have business managers on site to answer your questions and discuss how our products and services can boost revenue growth for your company and help you reach the audience you want. We have also prepared a plethora of Papaya’s exclusive gifts, swags, goodies and games for you to participate and win. … Read More
ChinaJoy 2019, You’re Coming with Us!
PapayaMobile @ ChinaJoy, In Shanghai We're looking forward to seeing you there. … Read More
DESTINATION DMEXCO
Cologne September 2018, and the Koln Messe, the huge Rhine side conference and exhibition centre once more plays host to the media and marketing circus that is DMexco. Now in it's 9th year, DMexco (or more formally the Digital Marketing Exposition and Conference) is considered by many to be Europe's leading digital marketing event, eclipsing the likes of ad week and even Mobile World Congress in terms of the number of ad and mar tech exhibitors and visitors. In recent years though DMexco has been struck by the… Read More
DESTINATION DMEXCO
Cologne September 2018, and the Koln Messe, the huge Rhine side conference and exhibition centre… Read More
PAPAYA EMEA TAKES AT A STAND @ PG CONNECTS LONDON 2018
PG Connects London, is one of the world's best attended and most influential events for mobile games developers. This then provided the perfect platform from which to broadcast the news of Papaya's re-entry into the EMEA marketplace, and I was proud to represent Papaya there. As well as Papaya, other exhibitors at the show included Facebook, Chartboost, MoPub, Outfit7, Hatch, Mobvista and YeahMobi. Our stand had one of the best positions in the hall, near the entrance, so that we were one of the first exhibitors to be seen by… Read More
PAPAYA EMEA TAKES AT A STAND @ PG CONNECTS LONDON 2018
PG Connects London, is one of the world's best attended and most influential events for mobile games developers. This then… Read More
Could CTV and social influencers offer app growth marketers an alternative?
In September 2020 Apple introduced its App Tracking Transparency (ATT) framework with the release of iOS 14 and enforced after version 14.5 with the purpose to fix consumer privacy within iOS by consent and limit the amount of user data shared with apps and the broader app ecosystem. This change had significant implications for how app advertising platforms (e.g. ad networks, DSPs) tracked and measured app install campaigns. We are now starting to see the impact of Apple’s privacy changes in the earnings reports from top social networking platforms (calling… Read More
Could CTV and social influencers offer app growth marketers an alternative?
In September 2020 Apple introduced its App Tracking Transparency (ATT) framework with the release of iOS 14 and enforced after… Read More
ChinaJoy 2019, You’re Coming with Us!
PapayaMobile @ ChinaJoy, In Shanghai We're looking forward to seeing you there. We will have business managers on site to answer your questions and discuss how our products and services can boost revenue growth for your company and help you reach the audience you want. We have also prepared a plethora of Papaya’s exclusive gifts, swags, goodies and games for you to participate and win. … Read More
ChinaJoy 2019, You’re Coming with Us!
PapayaMobile @ ChinaJoy, In Shanghai We're looking forward to seeing you there. … Read More
DESTINATION DMEXCO
Cologne September 2018, and the Koln Messe, the huge Rhine side conference and exhibition centre once more plays host to the media and marketing circus that is DMexco. Now in it's 9th year, DMexco (or more formally the Digital Marketing Exposition and Conference) is considered by many to be Europe's leading digital marketing event, eclipsing the likes of ad week and even Mobile World Congress in terms of the number of ad and mar tech exhibitors and visitors. In recent years though DMexco has been struck by the… Read More
DESTINATION DMEXCO
Cologne September 2018, and the Koln Messe, the huge Rhine side conference and exhibition centre… Read More
PAPAYA EMEA TAKES AT A STAND @ PG CONNECTS LONDON 2018
PG Connects London, is one of the world's best attended and most influential events for mobile games developers. This then provided the perfect platform from which to broadcast the news of Papaya's re-entry into the EMEA marketplace, and I was proud to represent Papaya there. As well as Papaya, other exhibitors at the show included Facebook, Chartboost, MoPub, Outfit7, Hatch, Mobvista and YeahMobi. Our stand had one of the best positions in the hall, near the entrance, so that we were one of the first exhibitors to be seen by… Read More
PAPAYA EMEA TAKES AT A STAND @ PG CONNECTS LONDON 2018
PG Connects London, is one of the world's best attended and most influential events for mobile games developers. This then… Read More