Fifa 2022 Qatar – Making the most of the performance marketing opportunity
The Fifa world cup is spectacular like no other. This year it is likely to cement its status as the world’s most viewed sporting event. During the contest, it is estimated that 5 billons of us or around 70% of global population will be watching at sometime or other, with the final itself likely to command a viewing figure of over a billion. For mobile marketers the story here is how much of the audience will be interacting with the spectacle over and above viewing it on television. This world… Read More
Fifa 2022 Qatar – Making the most of the performance marketing opportunity
The Fifa world cup is spectacular like no other. This year it is likely to cement its status as the… Read More
Fifa 2022 – Excitement and Opportunity
The 2022 football World Cup represents the first truly global event in the post pandemic era. Bringing together 32 teams from across the world and a television audience that will be counted in the billions, this will be an event the like of which we have not seen since erm um the last World Cup 4 years ago. An event of this scale represents a challenge and an opportunity for mobile performance marketeers. As consumers continue to migrate to mobile first browsing and acquiring, the World Cup offers huge potential… Read More
Fifa 2022 – Excitement and Opportunity
The 2022 football World Cup represents the first truly global event in the post pandemic era. Bringing together 32 teams… Read More
How to use feedback testing to make a better mobile app
Behind (almost) every successful app, there’s likely to be a ton of testing, iteration, and tweaking, whether that’s to get the UI right or to make sure the app is monetizing effectively. At PickFu, we’ve found app developers overwhelmingly focus their testing efforts post-launch, testing app icons, screenshots and other assets as part of their app store optimization and user acquisition efforts. But they miss a big opportunity for testing during the development stage, where feedback can make a huge difference to the success of the end product. With… Read More
How to use feedback testing to make a better mobile app
Behind (almost) every successful app, there’s likely to be a ton of testing, iteration, and tweaking, whether that’s to get… Read More
Mobile Stores are Saturated; What do we do now?
Turning a profit on a mobile game is difficult; a median daily revenue for an action game in 2016 was just $150. With more and more games launching, it is even harder to make money and it raises the question if mobile stores saturation affects user behaviour, leading to users downloading less apps. There could be merit to this claim since choice overload has been observed in certain consumer products, leading to lower sales. In this blog post we will discuss if having too many games on mobile stores causes users… Read More
Mobile Stores are Saturated; What do we do now?
Turning a profit on a mobile game is difficult; a median daily revenue for an action game in 2016 was… Read More
What the iOS 14 changes mean to app marketeers
Finally, Apple dropped the bombshell that it will be making its IDFA effectively useless as of iOS 14 to be released in September 2020. The news from Apple’s WWDC on June 22nd was expected from some people in the industry. Apple has already addressed online tracking with ITP (Intelligent Tracking Prevention) that limits companies’ abilities to track users on their Safari browser. This was coming and inevitable and now means that Apple will have control over access to personal information in-app and web. The app install business is estimated to… Read More
What the iOS 14 changes mean to app marketeers
Finally, Apple dropped the bombshell that it will be making its IDFA effectively useless as of iOS 14 to be… Read More
Fifa 2022 Qatar – Making the most of the performance marketing opportunity
The Fifa world cup is spectacular like no other. This year it is likely to cement its status as the world’s most viewed sporting event. During the contest, it is estimated that 5 billons of us or around 70% of global population will be watching at sometime or other, with the final itself likely to command a viewing figure of over a billion. For mobile marketers the story here is how much of the audience will be interacting with the spectacle over and above viewing it on television. This world… Read More
Fifa 2022 Qatar – Making the most of the performance marketing opportunity
The Fifa world cup is spectacular like no other. This year it is likely to cement its status as the… Read More
Fifa 2022 – Excitement and Opportunity
The 2022 football World Cup represents the first truly global event in the post pandemic era. Bringing together 32 teams from across the world and a television audience that will be counted in the billions, this will be an event the like of which we have not seen since erm um the last World Cup 4 years ago. An event of this scale represents a challenge and an opportunity for mobile performance marketeers. As consumers continue to migrate to mobile first browsing and acquiring, the World Cup offers huge potential… Read More
Fifa 2022 – Excitement and Opportunity
The 2022 football World Cup represents the first truly global event in the post pandemic era. Bringing together 32 teams… Read More
How to use feedback testing to make a better mobile app
Behind (almost) every successful app, there’s likely to be a ton of testing, iteration, and tweaking, whether that’s to get the UI right or to make sure the app is monetizing effectively. At PickFu, we’ve found app developers overwhelmingly focus their testing efforts post-launch, testing app icons, screenshots and other assets as part of their app store optimization and user acquisition efforts. But they miss a big opportunity for testing during the development stage, where feedback can make a huge difference to the success of the end product. With… Read More
How to use feedback testing to make a better mobile app
Behind (almost) every successful app, there’s likely to be a ton of testing, iteration, and tweaking, whether that’s to get… Read More
Mobile Stores are Saturated; What do we do now?
Turning a profit on a mobile game is difficult; a median daily revenue for an action game in 2016 was just $150. With more and more games launching, it is even harder to make money and it raises the question if mobile stores saturation affects user behaviour, leading to users downloading less apps. There could be merit to this claim since choice overload has been observed in certain consumer products, leading to lower sales. In this blog post we will discuss if having too many games on mobile stores causes users… Read More
Mobile Stores are Saturated; What do we do now?
Turning a profit on a mobile game is difficult; a median daily revenue for an action game in 2016 was… Read More
What the iOS 14 changes mean to app marketeers
Finally, Apple dropped the bombshell that it will be making its IDFA effectively useless as of iOS 14 to be released in September 2020. The news from Apple’s WWDC on June 22nd was expected from some people in the industry. Apple has already addressed online tracking with ITP (Intelligent Tracking Prevention) that limits companies’ abilities to track users on their Safari browser. This was coming and inevitable and now means that Apple will have control over access to personal information in-app and web. The app install business is estimated to… Read More
What the iOS 14 changes mean to app marketeers
Finally, Apple dropped the bombshell that it will be making its IDFA effectively useless as of iOS 14 to be… Read More