Could CTV and social influencers offer app growth marketers an alternative?
In September 2020 Apple introduced its App Tracking Transparency (ATT) framework with the release of iOS 14 and enforced after version 14.5 with the purpose to fix consumer privacy within iOS by consent and limit the amount of user data shared with apps and the broader app ecosystem. This change had significant implications for how app advertising platforms (e.g. ad networks, DSPs) tracked and measured app install campaigns. We are now starting to see the impact of Apple’s privacy changes in the earnings reports from top social networking platforms (calling… Read More
Could CTV and social influencers offer app growth marketers an alternative?
In September 2020 Apple introduced its App Tracking Transparency (ATT) framework with the release of iOS 14 and enforced after… Read More
Fifa 2022 Qatar – Making the most of the performance marketing opportunity
The Fifa world cup is spectacular like no other. This year it is likely to cement its status as the world’s most viewed sporting event. During the contest, it is estimated that 5 billons of us or around 70% of global population will be watching at sometime or other, with the final itself likely to command a viewing figure of over a billion. For mobile marketers the story here is how much of the audience will be interacting with the spectacle over and above viewing it on television. This world… Read More
Fifa 2022 Qatar – Making the most of the performance marketing opportunity
The Fifa world cup is spectacular like no other. This year it is likely to cement its status as the… Read More
What 2022 has in store for mobile advertising
I was delighted to offer some thoughts on what 2022 might hold in store for mobile advertising, although I have to say trying to guess what will happen net week is tough enough in the current climate! Before we can look forward, it is important to try and learn from history and reflect on what has gone before. Mobile advertising faced many challenges in 2021, from ad fraud at one end of the spectrum, to data privacy at the other. In spite of this, I believe the industry has adapted… Read More
What 2022 has in store for mobile advertising
I was delighted to offer some thoughts on what 2022 might hold in store for mobile advertising, although I have… Read More
Without IDFA tracking, targeting ads at mobile gamers just became much harder. Here are some ways to fix it.
By Justin Chen, PickFu co-founder Apple’s IOS 14.5 update and its greater emphasis on privacy is still relatively fresh, meaning it’s too early yet to know the longer-term effects on mobile games marketing. With so many mobile games heavily reliant on programmatic ad campaigns to drive users and revenue, the lack of an easy means to track who has clicked on ads makes Apple’s update an especially big deal for gaming companies. Mobile gamers seem happy not being tracked by advertisers Apple has improved the privacy of IOS users in… Read More
Without IDFA tracking, targeting ads at mobile gamers just became much harder. Here are some ways to fix it.
By Justin Chen, PickFu co-founder Apple’s IOS 14.5 update and its greater emphasis on privacy is still relatively fresh, meaning… Read More
Is audio advertising the new frontier for in game monetisation?
Instream audio advertising during podcasts or digital radio has been around for a while. With increased consumption of audio media during the pandemic though this period might be the first time many have encountered this. Short form audio itself is an established medium and has proved its effectiveness through years of radio advertising. Video advertising has long since expanded beyond instream and has proved to be an important source of revenue particularly for in game monetisation. Can audio also make the leap to being more than simply an in-stream source… Read More
Is audio advertising the new frontier for in game monetisation?
Instream audio advertising during podcasts or digital radio has been around for a while. With increased consumption of audio media… Read More
Could CTV and social influencers offer app growth marketers an alternative?
In September 2020 Apple introduced its App Tracking Transparency (ATT) framework with the release of iOS 14 and enforced after version 14.5 with the purpose to fix consumer privacy within iOS by consent and limit the amount of user data shared with apps and the broader app ecosystem. This change had significant implications for how app advertising platforms (e.g. ad networks, DSPs) tracked and measured app install campaigns. We are now starting to see the impact of Apple’s privacy changes in the earnings reports from top social networking platforms (calling… Read More
Could CTV and social influencers offer app growth marketers an alternative?
In September 2020 Apple introduced its App Tracking Transparency (ATT) framework with the release of iOS 14 and enforced after… Read More
Fifa 2022 Qatar – Making the most of the performance marketing opportunity
The Fifa world cup is spectacular like no other. This year it is likely to cement its status as the world’s most viewed sporting event. During the contest, it is estimated that 5 billons of us or around 70% of global population will be watching at sometime or other, with the final itself likely to command a viewing figure of over a billion. For mobile marketers the story here is how much of the audience will be interacting with the spectacle over and above viewing it on television. This world… Read More
Fifa 2022 Qatar – Making the most of the performance marketing opportunity
The Fifa world cup is spectacular like no other. This year it is likely to cement its status as the… Read More
What 2022 has in store for mobile advertising
I was delighted to offer some thoughts on what 2022 might hold in store for mobile advertising, although I have to say trying to guess what will happen net week is tough enough in the current climate! Before we can look forward, it is important to try and learn from history and reflect on what has gone before. Mobile advertising faced many challenges in 2021, from ad fraud at one end of the spectrum, to data privacy at the other. In spite of this, I believe the industry has adapted… Read More
What 2022 has in store for mobile advertising
I was delighted to offer some thoughts on what 2022 might hold in store for mobile advertising, although I have… Read More
Without IDFA tracking, targeting ads at mobile gamers just became much harder. Here are some ways to fix it.
By Justin Chen, PickFu co-founder Apple’s IOS 14.5 update and its greater emphasis on privacy is still relatively fresh, meaning it’s too early yet to know the longer-term effects on mobile games marketing. With so many mobile games heavily reliant on programmatic ad campaigns to drive users and revenue, the lack of an easy means to track who has clicked on ads makes Apple’s update an especially big deal for gaming companies. Mobile gamers seem happy not being tracked by advertisers Apple has improved the privacy of IOS users in… Read More
Without IDFA tracking, targeting ads at mobile gamers just became much harder. Here are some ways to fix it.
By Justin Chen, PickFu co-founder Apple’s IOS 14.5 update and its greater emphasis on privacy is still relatively fresh, meaning… Read More
Is audio advertising the new frontier for in game monetisation?
Instream audio advertising during podcasts or digital radio has been around for a while. With increased consumption of audio media during the pandemic though this period might be the first time many have encountered this. Short form audio itself is an established medium and has proved its effectiveness through years of radio advertising. Video advertising has long since expanded beyond instream and has proved to be an important source of revenue particularly for in game monetisation. Can audio also make the leap to being more than simply an in-stream source… Read More
Is audio advertising the new frontier for in game monetisation?
Instream audio advertising during podcasts or digital radio has been around for a while. With increased consumption of audio media… Read More