CTV : The new channel for app marketers to drive awareness and downloads
For decades marketers have built their brands with TV advertising. It’s a well understood media by agencies and has proven to build awareness and drive sales. The power of TV advertising lies in the combination of video + audio + image over 30 seconds to communicate a powerful brand story. However, linear TV has its limitations: upfront costs can be high, long lead times in months and lack of data for targeting and measurement; not to mention that this restricts TV to brands with large pockets and agencies. CTV is… Read More
CTV : The new channel for app marketers to drive awareness and downloads
For decades marketers have built their brands with TV advertising. It’s a well understood media by agencies and has proven… Read More
What the iOS 14 changes mean to app marketeers
Finally, Apple dropped the bombshell that it will be making its IDFA effectively useless as of iOS 14 to be released in September 2020. The news from Apple’s WWDC on June 22nd was expected from some people in the industry. Apple has already addressed online tracking with ITP (Intelligent Tracking Prevention) that limits companies’ abilities to track users on their Safari browser. This was coming and inevitable and now means that Apple will have control over access to personal information in-app and web. The app install business is estimated to… Read More
What the iOS 14 changes mean to app marketeers
Finally, Apple dropped the bombshell that it will be making its IDFA effectively useless as of iOS 14 to be… Read More
CTV : The new channel for app marketers to drive awareness and downloads
For decades marketers have built their brands with TV advertising. It’s a well understood media by agencies and has proven to build awareness and drive sales. The power of TV advertising lies in the combination of video + audio + image over 30 seconds to communicate a powerful brand story. However, linear TV has its limitations: upfront costs can be high, long lead times in months and lack of data for targeting and measurement; not to mention that this restricts TV to brands with large pockets and agencies. CTV is… Read More
CTV : The new channel for app marketers to drive awareness and downloads
For decades marketers have built their brands with TV advertising. It’s a well understood media by agencies and has proven… Read More
What the iOS 14 changes mean to app marketeers
Finally, Apple dropped the bombshell that it will be making its IDFA effectively useless as of iOS 14 to be released in September 2020. The news from Apple’s WWDC on June 22nd was expected from some people in the industry. Apple has already addressed online tracking with ITP (Intelligent Tracking Prevention) that limits companies’ abilities to track users on their Safari browser. This was coming and inevitable and now means that Apple will have control over access to personal information in-app and web. The app install business is estimated to… Read More
What the iOS 14 changes mean to app marketeers
Finally, Apple dropped the bombshell that it will be making its IDFA effectively useless as of iOS 14 to be… Read More