THE GDPR AND PERFORMANCE MARKETING - 7 THINGS YOU NEED TO BE AWARE OF BEFORE THE DEADLINE
Living in this digital age, where privacy and security are some of the biggest ethical challenges we are facing, GDPR comes, right in time, to force every business to re-approach the way they interact with consumers and respect their privacy rights. Its purpose is not to stop businesses from processing personal data, but ensure everyone is transparent, properly protects customer data and there are no unfair or deceptive practises. Before GDPR was introduced, there were many areas of concern, including how data was… Read More
THE GDPR AND PERFORMANCE MARKETING - 7 THINGS YOU NEED TO BE AWARE OF BEFORE THE DEADLINE
Living in this digital age, where privacy and security are some of the biggest… Read More
MOBILE MARKETS YOU SHOULD STOP IGNORING
Mobile ad markets like North America and Western Europe are very saturated and it takes a great deal to acquire sustainable users from those regions, not to mention that every one of them comes with a very high CPI. It is natural for advertisers to seek more cost-effective source. According to eMarketer, North America will remain as the top overall ad spender through at least 2019, but Asia-Pacific is expected to overtake it in mobile ad spending in 2018. We’ve analyzed our own data, compared it with eMarketer projections and… Read More
MOBILE MARKETS YOU SHOULD STOP IGNORING
Mobile ad markets like North America and Western Europe are very saturated and it takes a great deal to acquire… Read More
MWC through AppFlood's eyes.
Mobile World Congress is one of our industry's most extraordinary events - the type that takes as long to digest as it takes to attend. This year it attracted thought leaders from top mobile companies including AppFlood and almost 100,000 atendees. Among hundreds of exhibitors, there were some noticeable absentees. Like always Apple didn’t exhibit, leaving the handset section of the show to appear more like Android World Congress rather than the all-inclusive show it purports to be. Nevertheless there were plenty of interesting things to be… Read More
MWC through AppFlood's eyes.
Mobile World Congress is one of our industry's most extraordinary events - the type that takes as… Read More
Updated Splash Screen SDK 1.1: Fixed bugs and quicker loading
On AppFlood we’re constantly working to provide our users with top quality products. Our latest most efficient monetization tool, the Splash Screen SDK just got updated to version 1.1 with a few useful improvements. What we modified Over the past few weeks we collected lots of useful feedback from our wonderful developers and we carried into effect changes that were driven by their inquiries. More specifically, since we just introduced the AppFlood RTB platform not long ago and now receive premium DSP and SSP traffic,… Read More
Updated Splash Screen SDK 1.1: Fixed bugs and quicker loading
On AppFlood we’re constantly working to provide our users with top quality products. Our latest most efficient… Read More
What is real-time bidding really and how does RTB work?
What is mobile RTB? It’s a question we get often, and a question that we’ve been getting more frequently, in the wake of AppFlood’s launch of its global mobile RTB solution. Don’t be surprised but believe it or not “RTB,” also known as real-time bidding, is a catch-all jargon that itself can actually mean a few different things, but generally real-time bidding can described as technology that drives the delivery of mobile ads quickly, efficiently, and accurately to mobile devices… Read More
What is real-time bidding really and how does RTB work?
What is mobile RTB? It’s a question we get often, and a question that we’ve been getting… Read More
THE GDPR AND PERFORMANCE MARKETING - 7 THINGS YOU NEED TO BE AWARE OF BEFORE THE DEADLINE
Living in this digital age, where privacy and security are some of the biggest ethical challenges we are facing, GDPR comes, right in time, to force every business to re-approach the way they interact with consumers and respect their privacy rights. Its purpose is not to stop businesses from processing personal data, but ensure everyone is transparent, properly protects customer data and there are no unfair or deceptive practises. Before GDPR was introduced, there were many areas of concern, including how data was… Read More
THE GDPR AND PERFORMANCE MARKETING - 7 THINGS YOU NEED TO BE AWARE OF BEFORE THE DEADLINE
Living in this digital age, where privacy and security are some of the biggest… Read More
MOBILE MARKETS YOU SHOULD STOP IGNORING
Mobile ad markets like North America and Western Europe are very saturated and it takes a great deal to acquire sustainable users from those regions, not to mention that every one of them comes with a very high CPI. It is natural for advertisers to seek more cost-effective source. According to eMarketer, North America will remain as the top overall ad spender through at least 2019, but Asia-Pacific is expected to overtake it in mobile ad spending in 2018. We’ve analyzed our own data, compared it with eMarketer projections and… Read More
MOBILE MARKETS YOU SHOULD STOP IGNORING
Mobile ad markets like North America and Western Europe are very saturated and it takes a great deal to acquire… Read More
MWC through AppFlood's eyes.
Mobile World Congress is one of our industry's most extraordinary events - the type that takes as long to digest as it takes to attend. This year it attracted thought leaders from top mobile companies including AppFlood and almost 100,000 atendees. Among hundreds of exhibitors, there were some noticeable absentees. Like always Apple didn’t exhibit, leaving the handset section of the show to appear more like Android World Congress rather than the all-inclusive show it purports to be. Nevertheless there were plenty of interesting things to be… Read More
MWC through AppFlood's eyes.
Mobile World Congress is one of our industry's most extraordinary events - the type that takes as… Read More
Updated Splash Screen SDK 1.1: Fixed bugs and quicker loading
On AppFlood we’re constantly working to provide our users with top quality products. Our latest most efficient monetization tool, the Splash Screen SDK just got updated to version 1.1 with a few useful improvements. What we modified Over the past few weeks we collected lots of useful feedback from our wonderful developers and we carried into effect changes that were driven by their inquiries. More specifically, since we just introduced the AppFlood RTB platform not long ago and now receive premium DSP and SSP traffic,… Read More
Updated Splash Screen SDK 1.1: Fixed bugs and quicker loading
On AppFlood we’re constantly working to provide our users with top quality products. Our latest most efficient… Read More
What is real-time bidding really and how does RTB work?
What is mobile RTB? It’s a question we get often, and a question that we’ve been getting more frequently, in the wake of AppFlood’s launch of its global mobile RTB solution. Don’t be surprised but believe it or not “RTB,” also known as real-time bidding, is a catch-all jargon that itself can actually mean a few different things, but generally real-time bidding can described as technology that drives the delivery of mobile ads quickly, efficiently, and accurately to mobile devices… Read More
What is real-time bidding really and how does RTB work?
What is mobile RTB? It’s a question we get often, and a question that we’ve been getting… Read More