买家的好评对于亚马逊卖家来说是很重要的，能够提高商家信誉和知名度。但亚马逊的政策已经明文规定，针对产品评论的真实性进行严厉打击，可即使这样依旧有很大一部分卖家在对政策解读不够的情况下，利用各种方式尝试对买家进行索评，导致非常严重的后果。下面分享亚马逊七条索评禁忌
1.若这个产品是在有折扣或者是在优惠券的情况下购买的，不要向买家索要评价；
2.不要向买家索求好评；
3.不要尝试告诉买家留评内容，给予赠品或是诱导他们留评；
4.不要向已经留过Feedback的买家索求Review,因为这样叫选择留评者；
5.若买家已经尝试在去除评论了，不要再发送卖家邮件；
6.不要让朋友或者家人帮忙留评；
7.不要聘请博客红人或者其他不是亚马逊平台的评测者留评。
那要怎样才能安全地给买家发邮件？
时常听到卖家因为手动寄送太多索评电邮给客人造成反效果，导致帐号出现差评。因为这样收到差评确实恼人，其实这问题很容易避免的。寄给顾客超过3封以上要求反馈与评论绝对弊大于利。
步骤一：发邮件的目标
在开始写信之前，卖家必须先确立目标，目的是：
1.取得商品评论（Review）；
2.取得卖家反馈（Feedback）；
3.建立顾客服务的沟通管道；
4.通知顾客商品已出货、在运送途中、或已经到货，或单纯向顾客致谢。
一旦建立了发送电邮的目标，即可确定发送的频率。
步骤二：信息发送的频率
除了卖家自己寄送外，买家可能也会额外收到来自亚马逊自动发送的二至三封电邮。分别为：订单确认、出货确认、到货后 10 至 15 天可能发出要求反馈和评论的电邮。买家可能会在很短的时间内，因同一个订购单收到七至八封电邮。以顾客的观点，可能会把这些邮件视为垃圾邮件。
步骤三：信息内容
确认寄送电邮目标与发送频率之后，就要开始撰写电邮内容，尽量使用浅显易懂的文字，明确地传达你希望顾客给评论，简短易读的文句可让索评电邮发挥最大的效应。电邮内容语气轻松不拘谨会比起平淡、呆板的制式化电邮内容更能让顾客愿意给卖家们评论。请谨记电邮要在有限的时间内获得顾客的注意！
大多数的人用2秒钟瞄一下邮件，如果要浏览完，最多只用8秒钟。因此链接要明确！目的要清楚，太多链接卖家不知道点哪个，就会失去留评的机会！
步骤四：参考模板
Handling Problems
If you have any questions about our product or if your experience with us was less than perfect in any way, please contact us immediately at [insert link] so we can make it right for you!
We hope you love your new [insert product name]! If you have any questions or if your experience was less than perfect in any way, please let us know so we can make it right [insert link].
Sometimes when a product is delivered by mail it gets damaged in shipping. Or maybe it’s not quite what you wanted. It may not fit right. You may have changed your mind. We understand and we are here to help! Click [here] for easy returns with Amazon or click [here] if you have a question. We want to make it right for you.
Asking for Feedback
Please take a moment and share your experience with others! [insert link] We use customer feedback like yours tocontinuously improve our products. Other customers on Amazon rely onreviews to make informed decisions. Thanks for helping to make Amazon abetter place to shop!
It has been a few days since your [insert product name] was delivered and we hope you are enjoying our product. As a small business, feedback from our customers means the world to us. We rely on people like you to let us know what we are doing right and where we could improve. Would you mind sharing your experience with others? [insert link] Thank you!
文章来源：雨果网
